Bang and Olufsen website - UX copy

During the sprints, I worked on product pages for the E8 earphones, Beovision Eclipse TV, the product customiser and a range of pages related to store visits, demos, stock and availability. I worked closely with the UX designers on the copy and micro-copy for the check-out page journeys. I worked on three types of product-category pages with different types of story: narrative, immersive and lifestyle. The final delivery also included copy for the in-store experience, store locator and product warranty pages. Finally, after a close review of the wireframes with UX, I worked on the copy for customer support, the newsletter section, items out of stock and the returns pages.