- ROLE: AD, Lead Designer & Visual Developer
- AGENCY: Thinking Juice
- SENIOR: Stew Austin (Head of Design)
The brief for this job was to create individual content blocks for both Barbour and Barbour International so that they can generate numerous emailer templates. The objective was to use the same content pillars, however they should look and feel like completely unique brands. The design was broken into 13 pods that could mix and match eComm with brand messaging. This is something I designed and built (in DotMailer), and is still used for all Barbour emailers.