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Barclaycard 'Start Today' Campaign

Media planned and bought for Barclaycard 'Start Today' campaign September 2017 whilst working at Maxus.
The campaign evolved from the fact that there's something that everyone wants to do but just hasn't got round to. It portrayed the Barclaycard as an empowerer and an enabler to achieving one's life long dreams.
Entire campaign: https://www.campaignlive.co.uk/article/barclaycard-tv-ad-encourages-wannabe-hobbyists-spend-money-start-today/1445213

Credits

Charlie Johnson

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  • Media Account Executive
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