500,000 views lasting over 30 seconds
A 10.19% view rate (benchmark 2.81%)*Shares of the video defied all expectations, with over 20 times more shares (8,400) than for previous videos on similar subjects.
The film has been picked up by numerous news sites too, including The Daily Mail, The BBC, ITV, The Lad Bible and The Sun.
“The performance of this campaign is one of our best ever, with standout metric being post shares – and this is something that we’ve not ever seen before.”
Marketing Communications Manager, Editorial Content Marketing
*Stats correct as of July 2016