Barclays Live is an investment banking research platform used by analysts, portfolio managers, and sales people. The previous iPad app used by Barclays experienced low adoption rates, despite higher tablet penetration throughout the workday. Barclays approached Method to design a bespoke app for iPad and Android.
Over time, our role broadened beyond product design and development and into building awareness. The clients sought our product marketing expertise which included consultation and design for the client emails, microsite, App Store messaging, banner ads, and First Time Use flows.