BARE Dating

BARE tasked us to create an engaging brand look and feel, together with a multi-channel campaign toolkit to support the re-launch of dating app, BARE. Their existing proposition of ‘No.1 body confidence app’ didn’t truly reflect what their users, especially women, (BARE’s primary target market) wanted from a dating app in 2020. To support the repositioning, we refreshed their logo, updated their brand look and feel across digital & print, and created a relaunch campaign to help promote the brand and app. We also switched colour palette, moving away from the existing dominant black to a more inviting dark blue which in colour psychology portrays a sense of trust - key to users.