Barefoot Bookshop, Maldives

I transformed a wooden, grass-roofed hut into the Maldives’ first English language bookshop. I developed the sales and auditing system, managed all aspects of advertising, prepared B2B invoices, delivered financial reports and maintained a well-visited website and blog documenting the experience. I advertised, and kept communications thriving, across a wide variety of media which included liaising with several PR agencies, creating press releases for the national and international press, and controlled a wide variety of social media channels. As such, I have a detailed knowledge of SEO optimisation, advanced skills in website design and maintenance, and the ability to produce engaging content that adheres to a brand’s philosophy.