Animation & creative content for a sponsored gaming challenge. Creative fundraising challenges are one of the awesome ways non-profit organisations like Battersea help to maximise awareness and engagement with their organisation. Their latest gaming themed challenge, needed a fun and highly engaging asset to maximise the response from the campaign. So when they got in touch, we were pleased as punch to be able to bring the campaign to life through animation. With inspiration from classics like Mario & Streetfighter, Covert produced a fun, 8bit visual within After Effects that was ready to launch across social media and spread the word about the brilliant challenge. Creating an animated video for a non-profit organisation like Battersea, that’s for such a great cause, was a real privilege. We look forward to hearing about the success of the challenge, and wish everyone the very best on their 8bit and 3D, gaming endeavours! www.wearecovert.com