Battle to the Beehive

Politics in New Zealand is dull, especially for the disaffected and disinterested youth voters who have one of the highest rates of political apathy in the world. So, when an important general election comes around, how do you engage these bored 18-24-year-olds? Catering to our audience's favourite pastime, we created a videogame with a political theme. The initiative resulted in a record youth voter turnout and the installation of NZ’s youngest ever Prime Minister.