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BBC CIN - 'Get Your Ears on for Pudsey'

  • Genéa Saunders

BBC Children's in Need 'Get Your Ears on' campaign saw stars such as Kate Winslet, Simon Webb, Katie Piper, Mel C, Kit Harington, among others. Who got on their socials and encouraged people to 'get their ears on' and support the campaign. The social media campaign garnered wider support when the FIRST EVER designer Pudsey ears were launched. With brands like Burberry, Fendi, Gucci, Louis Vuitton, and Prada reimaging the iconic ears. Although a spin-off from the original campaign, the headbands were modelled by Selena Gomez, Kate Moss, Adwoa Aboah, Kaia Gerber, and Suki Waterhouse - with the one off pieces being auctioned on Ebay.

Adwoa Aboah in Gucci
Katie Piper, backing the campaign
Kate Moss in Fendi
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