BBC Gardeners' World - Free Food

David Wilson Nunn, Creative Director at BBC Studios, set the brief to propose and design three commercial book titles by Gardeners' World that could be marketed by BBC Worldwide. The target market for the books are; Age 5–8 yrs, Age 19–24 yrs, and Age 35 yrs +. Encouraged not to interpret the programme literally, the project included coming up with original and inventive concepts for each of the age groups, keeping in mind that the BBC holds creativity as the ‘lifeblood’ of all that they do. Appealing to the need for budget friendly good food, this book is aimed at 19-24-year-old students. It focuses on how to regrow fruits and vegetables from the stems and cores of what you would typically throw away when cooking. This encourages gardening in small, desktop spaces, in a way that connects with the problems and concerns of the target audience. The design mirrors this by showing abundance and plenty, in a style that is inspired both by emojis and jackpot designs.