The Food Programme needed to update their podcast image, which appears on iTunes and iPlayer, and needed some nice bold programme images too. The podcast identity needed to have global appeal, standout among other podcasts on iTunes, and express the content of the programme with an element of surprise. Using a careful composition of universally recognisable food I think these goals were achieved. I worked closely with the programme team, who loved the outcome, and the image has won me lots of other podcast design work at the BBC.