The opportunity:
BBC Store launched in November 2015, unlocking their famous archive containing decades of TV programming. The new VOD platform needed to compete against the likes of Netflix and Amazon, and we were involved from the very beginning; defining the sites purpose, behaviour, design and tone of voice, all the way through to the launch communications
The idea:
Whilst Netflix and Amazon use clever algorithms to curate content, BBC have an equally powerful tool – their decades of insight and knowledge about the content they’ve made. The website is a platform for discovery, with the BBC acting as a trusted guide.
Much of the site traffic will come through the BBC’s iPlayer, so the comms built on the famous ‘making the unmissable, unmissable’ line and featured best loved BBC talent.