Marketing BBC’s content to global media agencies through digital platforms
CHALLENGE
BBC Global News, BBC World Service and BBC Worldwide wanted awareness of the quality and breadth of their news, events and programming coverage to global TV channels and media organisations.
SOLUTION
Design emailers and create templates for monthly email blasts, plus the management of user databases. Create online advertising campaigns for specific programming events e.g., Russian elections, African Footballer of the Year.
IMPACT
Seamlessly extending campaigns into the digital environment. Increasing customer engagement in a measurable, cost effective platform.