Be Blunt

A dynamic campaign launched by Google aimed at changing the conversation surrounding knife crime in the UK towards one that addresses the true causes, instead of blaming platform of music that (for some people) provides an escape encouraging young people to “Be Blunt” with their lives and provide a safe space to do so. The slogan of “No Need for Knives” helps to emphasise this. Designed as a paired project and entered as part of the D&AD New Blood 2020 Briefs.