Be Cryo Identity

BE CRYO aims to be the first liquid nitrogen whole-body cryotherapy center in Lyon (France). Cryotherapy is introduced today as a new and innovative method of cold therapy. Although widespread within the sport community, especially at high-level, it remains however unknown to the general public. We have chosen to position Be Cryo as a structure offering cryotherapy as a relaxation method, accessible to all. It aims to be a daily wellness solution. Creation of the visual identity, (re) positioning, creation of stationery, website.