Problem? There are thousands of socially-isolated older people in the UK who are experiencing loneliness every day. British Red Cross wanted to take over stations across the country to ask commuters for a regular gift to combat this loneliness. Solution! We wanted to show commuters how one kind act can mean so much to so many. Having someone to share a cup of tea with, pick up your prescription or pop in a load of laundry can make a huge difference – providing vital support, comfort and companionship. It was also important to give commuters a positive experience to BRC and introduce them to their new brand positioning.