THE CHALLENGE:
Galentine’s Day on the 13th February is all about celebrating friendships and to mark the occasion, Rimmel launched their first ever bundle, featuring their ‘Most Loved Collection’ of products. To jump on this reactive trending topic, Rimmel wanted to become a part of this year’s #GalentinesDay conversation for the first time on social.
THE IDEA:
With the rise of sharing templates on Instagram Stories alongside the themes of celebrating female friendships and showing your appreciationsurrounding Galentine’s Day, I came up an interactive social campaign to highlight how taking the time to compliment that special friend in your life has the power to show them you care. Throughout this campaign, I took on the role of art directing the social content, a role which doesn’t currently exist internally within the PR & Social department at the agency.
THE RESULTS:
The content saw a rise in online sales of the bundle, performed above Rimmel’s target KPIs and average benchmarks, received 100% positive social sentiment and became the most entered Rimmel social media competition to date.