Be Smart Use Heart

After the success of the single market anti-bullying campaign we rebranded for our client, they decided to roll it out globally across all business units. This entailed creating a new name and new design guidelines that could be translated to work in local languages.
We conducted interviews with markets with running anti digital bullying initiatives and carried out extensive research to then create a comprehensive toolkit instructing the markets how to set up and run the new program.

Team Credits

Shivani Khosla

  • Message
  • Project manager

Project Tags

  • Brand Guidelines
  • Design Guidelines
  • initiatives
  • Campaign implementation
  • Market Research

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