Beast Casting

BEAST is a formidable newcomer, meeting the demands of the advertising industry and filmmakers with fresh eyes - coupled with the force of an old soul. Under the watchful eye of a captain who's been sailing the high seas for some time, a powerhouse who knows exactly what she's doing, this crew of adept talent- seekers keeps several fingers on the pulse of the industry, always alert to the new rules of the world of casting. To Beast, or not to Beast? To begin the process, we interrogated the founders of BEAST to understand what BEAST would be and gauge all aspects of the business; its personality, vision, and values. We unearthed Beast’s characteristics are trustworthy, reliable, informal, and disruptive. We worked alongside specialist type designer Marie Boulanger to create a hand-drawn logo combining the typography of old movie posters and to include elements of cheekiness within the letterforms. The final logo was treated with animated elements to create playful moments of interaction for website visitors to experience.