Beatroot. Bistro & Club

Beatroot has two faces of its identity - one in the day, and other that unveils in the night. Throughout the day it is a bistro serving fresh, vegetarian food (especially recipes that contain beetroot. When the night comes it transformes into a vivid night club. The design of the logo is a conjunction of the two worlds: the world of vegetarian cuisine and the world of music. Basing on the components of the brand’s name „Beatroot”: - beat - a main accent or rhythmic unit in music; - beetroot - dark red spherical root of a kind of beet, eaten as a vegetable, oftentimes used in vegetarian cuisine; the sign takes a form of a simplified beetroot with organic leafs (corresponding to vegetarian food). The lines placed within the sign relate to the transection of a beetroot. Put together with the curves placed by the two sides of a beetroot they refer to rhythmic accents in music.