Beats By Dre - Outlaw Moscow

  • Jonny Flynn

Beats Presents: Outlaw Moscow was the first piece of content created specifically for the Russian market. The aim was to build on the brand’s footprint that was previously established during Beat’s global campaign for the 2018 Russian World Cup.

We spent time with Di Minrakhmanova & Maksim Bashkaev, founders of fashion brand Outlaw at their Moscow studio, to discover how they create and what inspires them.

The response from the Russian audience was extremely positive, with many people commenting that they were excited to see Russian specific content focused on Russian talent and culture. The piece quickly became the most engaged piece of content ever posted in Russia as well as EMEA.


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    Beats by Dre

    • Music