Comforted by the homely, luxurious decor my senses were heightened by the sounds, smells and tastes of Gazelli House, Gazelli Skincare’s latest venture. But as I sat, gold plated pen in hand, sipping my grapefruit infused mineral water I soon realised I was about to be outed as a fraud, as I attempted to answer a range of in depth questions about my distinctly not so ‘in depth’ skincare regime. In its current state my routine consisted of a dab of micellar water and the occasional wet wipe; needless to say that said routine was a far cry from the skincare practices preached at Gazelli House. I had a lot to learn.
Nestled down a quiet tree lined backstreet in the heart of Kensington, Gazelli’s perfectly formed beauty oasis is revolutionising the way that men and women approach skincare. By stepping back and looking at the bigger picture, Gazelli House is promoting a pioneering practice, encompassing the mind, body and soul. In her own words, co-founder of Gazelli, Jamila Askarova, describes the Gazelli movement as an outlook that reaches beyond the expected conversation.
“We wanted first and foremost to bring a positive and informed attitude to skincare, and also offer consumers a brand founded on the important principles of honesty, education, care and emotional support. It’s our belief that to deserve the loyalty of the modern customer, we must offer not only powerful and innovative formulations, but also an educational approach with a strong and trustworthy philosophy and ethos.”