Beauty Bay - exclusive product launch

I worked for Purple Riot PR agency to design and deliver an event for online retailer Beauty Bay to launch their own range of eyeshadow palettes. The event consisted of a live tutorial from @MMMMitchell to the 150 guests aswell as to his 1.2million Instagram followers. There was also a DJ, canapés, cocktails, photo booth and competition. The audience for this event were brand ambassadors and influencers, so it was important that the products were showcased and the brand experience was fun and engaging. Beauty Bay said this was their best activation yet and the eyeshadow palettes sold out within 12 hours of retail launch.