L'Oréal Paris constantly introduces new cosmetics. Each one of them requires campaign concept
/supported by celebrities and influencers/ and unique visual representation that can be translated
into various digital formats. As a Leading Creative responsible for this Client for a couple of years,
together with a Copywriter, we've created numerous campaigns which with a huge success
allowed Polish customer experience brand's new products.
example:
MASCARA PARADISE / Campaign's communication was based on one of the benefits "soft like a feather" and of course on the name. Idea: "Take your lashes to PARADISE", a pleasant experience translated into various formats. /landing page including information as well as tutorials from the Make up Artist, testimonials, and a contest involving local influencer, social media posts and banners focused on the pleasure and softness.
