Bedenko & Sampaio

Branding project developed for Bedenko e Sampaio Advocacia e Consultoria, from Curitiba, Brazil. According to the Brazilian law, a law office must bring in its name at least one of the surnames of the lawyer responsible for it. The two partners then decided to use both their surnames in the naming process. Their intention was mix both initials (“B” and “S”) in a certain way creating an icon from it. Researching about the law history - which had its origins in ancient Greece - and having in mind a phrase said by them at the Briefing meeting - “our clients are usually lost in their own problems”, the idea of a maze arisen.