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Beer Bread

Branding and Packaging solutions for client Tayrene Mugridge.
"You like bread. You like beer. You’ll love Barrett's Ridge Beer Bread. What started out as one of Grandma’s secret family recipes is now available to all who reckon that the time has come to end the unholy separation of beer and bread."
This product speaks for itself. Made by a real person and truly simple to prepare; it naturally looks, smells and tastes delicious. I wanted to create packaging that doesn't feel mass-produced, that evokes wholesome home-baked goodness and a fresh twist on heritage.
The bags are hand-sewn, and a hand-stitched folded leaflet indicates the flavours. Cooking instructions are revealed when one pulls down the paper tab. I chose to print on the locally-produced Masuga paper, which is chlorine-free and made with 90% sugar cane waste.
The result? An unbleached, natural, textured material contrasted with bold colours to bring out the 'warmth of home' while still relating to modern-day convenience.
Add'a Brew!

Project Tags

  • branding
  • packaging
  • print

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