This product speaks for itself. Made by a real person and truly simple to prepare; it naturally looks, smells and tastes delicious. I wanted to create packaging that doesn't feel mass-produced, that evokes wholesome home-baked goodness and a fresh twist on heritage.
The bags are hand-sewn, and a hand-stitched folded leaflet indicates the flavours. Cooking instructions are revealed when one pulls down the paper tab. I chose to print on the locally-produced Masuga paper, which is chlorine-free and made with 90% sugar cane waste.
The result? An unbleached, natural, textured material contrasted with bold colours to bring out the 'warmth of home' while still relating to modern-day convenience.