For every Idea there's a beer
Beer & Idea's concept was to improve the interaction between 18 - 25 year olds and start up companies. This engagement was supported through a beer subscription which would include an item or information from a start up.
A can design concept for the beers to inspire curiosity for the brand and it's goals
The illustrations or iconography used in the project were key, inspiring a fun and light hearted vibe for the project whilst still being recognisable.