• By D&AD
  • Celebrating, inspiring and nurturing creative excellence

Being Competitive with Creativity

Head of Design for Google, Patrick Collister is the session leader for D&AD Creative Training course 'Proven ideas That Sell'. In this brief talk he explains why clients are buying competitiveness from creatives.

Find out more about Patrick's Creative Training course here: http://www.dandad.org/en/proven-ideas...

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.

Patrick passes on tips and describes what he calls his “creative toolbox”, equipping you to make better creative decisions. He explains the important difference between left brain and right brain thinking. Crucially, he sets out the four points of conflict that anybody who creates for a living will encounter while doing their job. Patrick believes that understanding these conflicts – and how to deal with them – will help creative professionals not only come up with ideas, but also sell them. If you're looking for creative professional development ideas courses, consider spending the day with Patrick. As a man whose past is in the analogue world and present in the digital, nobody is better placed than Patrick to teach you about how to sell ideas.

You'll learn how to market a product, and see some brilliant creative advertising ideas.