Belles Feuilles, Paris

Socrates were appointed by the significant Paris based real estate investor and developer, Générale Continentale Investissements, to produce a brand and supporting literature for their substantial new office project in central Paris. The brief entailed the creation of a name and visual language, conceptualised through printed literature, hoarding, merchandising and a website. The objective was to surprise, using pattern and texture to evangelise the fashionable local area. Reflecting the commitment of both the architect and client to the quality of the building, an elegant green and silver colour palette similarly reflects the building’s impressive environmental credentials.