Ben & Jerry's Ice Cream Tours

  • Luce Watson

20 day ice cream truck sampling tours promoting new product lines from Ben & Jerry's.

Producer of Ben & Jerry’s ice cream tour, I developed and created concepts around the 20-day London sampling tour for the new Cookie Core range. Working within a new remit for the brand’s social mission of Climate Change, I was tasked with turning their old 7.5t ice cream truck into a ‘greener’ vehicle. With the installation of solar panels to power the freezers the new ice cream truck campaigned to get savvy ice cream fans to sign up to climate justice campaign whilst enjoying a brand new product line.

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