Ben & Jerry's #MadeWithLove

The brief was to reinforce the idea that Ben & Jerry's ice cream is created with love, care and an impeccable attention to detail. This advertising campaign has been constructed by hand, with the same amount of love and care as Ben & Jerry originally put into their ice cream. The idea is to give the adverts a handmade effect, I used origami to create the animals and actually made the set and photographed them with the ice cream pots. I wanted to make them look like inappropriate valentines day cards to appeal to target audience and make the want to buy ice cream for their loved ones.