BEN SHERMAN - GMI (International Footwear Licensee) 2011-2012

Footwear Designer for Ben Sherman and Firetrap Men's Footwear Collections - Design of the Ben Sherman BWS and Plectrum footwear including formal, casual and sport. - Design Firetrap footwear including formal, casual, sport and work boot constructions - Producing comprehensive Competitor reports - Producing Range Plans with price targets - Working alongside the Creative Directors, Owners, Licensee Managers, buyers and sales people of Ben Sherman, Firetrap and GMI to build the ranges. - Liase with suppliers, factory agents in China, India and Italy and VP of production for development. - Freehand designing along with full use of Adobe Illustrator and Photoshop. - Developing and designing new outsoles and lasts. - Graphic and print development on uppers, soles and socks as well as all colour cads for SKU'S - Working within time constraints and deadlines. - Regular sourcing and inspiration trips. - Bi-Seasonal Prototype development trips - Creating specific trend/mood boards for Ben Sherman and Firetrap for seasonal direction. - Visit competitive shops to maintain market and customer awareness. - Studying current trends by examining fashion web sites, blogs and magazines.