I've written the Music Publicity chapter of a Berklee College Of Music online course on International Music Marketing.
Contents include:
Lesson 6: Working with PR, Radio, and Digital Media
- Creating an Attractive Product for the Press
- Image is Everything
- Comparing Artist Brands
- Taking Control of Your Product’s Image
- The Perfect Artist Bio
- Assets
- Promoting an Unsigned Band
- Your Own DIY PR Campaign
- Golden Rules of Contacting a Journalist
- Working with PR Companies
- Digital PR
- Managing a Campaign and Reporting