Brief:
To create something that deals with an issue that I am passionate about solving.
Concept:
I decided to focus on plastic pollution and the threat that it poses to marine life. My concept was to play on the idea of expiry dates; food often expires a couple of days after it was purchased, however the plastic that it is usually wrapped in will be on earth for a long time after.
Solution:
A campaign called Best Before, that aims to call out brands that still use plastic to package their products.
The idea behind this campaign is to give marine life a voice, which influenced the shape of the logo. The blue colour palette is indicative of the ocean, but also it is a very uncommon colour on supermarket food packaging, so will stand out.
To activate the campaign, stickers will be placed on various products with plastic packaging, mainly throughout supermarkets, pointing to the expiry date of the particular item and highlighting that the plastic will not ‘expire’ for a long time to come. The purpose of this is to raise awareness of how damaging plastic is to the environment, along with encouraging customers to make more conscious choices on a daily basis.
In order to encourage public participation, there will also be virtual stickers on Instagram, which allow people to add stickers to their own IG stories of plastic packaging. This will get people involved and call brands out on social media for not using sustainable materials, giving the campaign more momentum.
To increase the online presence of the campaign, there will be an active Instagram page that reposts photos that people share of stickers that they find in stores. It will also post hard-hitting facts about the impacts of plastic pollution, often accompanied with the strapline Let that sink in.
Additional elements include a website that gives you ways to contribute to the campaign, with options to sign a petition, and to claim your own stickers to spread the message. Paper bags that don’t pollute our oceans could be a new alternative to the plastic bags that retailers sell, simultaneously showcasing the campaign.
DISCLAIMER:
Some of the images used in this project were found online and used to help visualise the project.
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NEW DESIGNERS
- Design