Bet You Don't Want That is a project done in response to an anti gambling brief which is a creation of a campaign that would encourage people to quit gambling and inform them of the consequences.
There are two big challenges
— To speak to a huge group of people who are or would be gamblers.
— Gambling comes in every form and cannot all be represented in one campaign.
Bet You Don't Want That's approach to this campaign was to play with the relationship of the form of the playing cards, print ad and copywriting.