Beta-i
Beta-i is a global collaborative innovation consultancy. We start from nothing. We didn’t know where to go. We went left, we went right, then we went left again. But we were not lost. We were creating a common dream. It was part of a common process. It wasn’t predictable or infallible. It was a hard work. With a lot of fun.
THE SQUIGGLE BRANDING SYSTEM
Squiggle - A short line that curls and loops in an irregular way.
In Portugal is known as “Rabisco”.
1. We squiggle
2. Put the first letter in the beginning
3. And then the other letters follow the squiggle.
4. Add colour
All beta-i event branding was aligned with the new brand look and feel.
made @Ogilvy Lisbon
Designer Ricardo Capote | Copywriter João Freitas | Creative Director Rui Melo
Premio Logotipo / Mar 2016
Meios&Publicidade prémios design 2015
Beta-i / Marca
Ogilvy Lisbon
Prémio em Rebranding / Mar 2016
Meios&Publicidade prémios design 2015
Beta-i - Squiggle Me Up
Ogilvy Lisbon
Bronze em Rebranding / May 2016
Clube de criativos Portugal
Beta-i / Squiggle Me Up
Ogilvy Lisbon
All rights belong to Beta-i, and Ogilvy Lisbon.
