Betfair

Betfair offers potential punters great and various ways to bet via their different betting products. Rather than a boring explanation video for each product, they wanted animations that were fun as well as communicating the key product benefits. Taking their scripts, we developed a visual style and storyboards, before creating a fast paced animation for each product. The resulting animations are graphic, impactful and capture the thrill of betting on Betfair that is core to their brand.