The boom in online ordering and delivery is making it even easier and more convenient for families to consume unhealthy takeaway food. The UK takeaway market alone has grown by 34% in the last 5 years and ‘everyday takeaway’ has become the new normal with families ordering 3+ times a week. But the nutritional profiles of takeaways continue to reflect their traditional use – as an occasional treat. The average takeaway meal contains 68% of the recommended daily calorie intake, so the new occurrence of ‘everyday’ consumption can lead to negative health effects.
How might we populate the online market with ‘everyday’ takeaway that’s just as convenient and affordable, but better for you?
Family Feeds is an alternative, online-only, takeaway service that delivers proper family meals that are delicious, good for you and loved by kids.
7+ years making fast food healthier
Ethnography with 44 families to understand the role takeaway plays in their lives
Co-design with partners, parents and creatives to develop and refine the family feeds proposition
Online tests with 129,066 parents to validate the proposition
11 week full service prototype in Birmingham to test for market demand