#BetterForIt // Nike+ Training Club Tour
3 cities // 1 day // 3,200 women. Welcome to Nike+ Training Club Tour.
We created and delivered Nike+ Training Club experiences across Sydney, Melbourne and Auckland inspiring women to achieve their goals and be #BetterForIt.
Working with the awesome team at Limelight Sports, we delivered a premium 8-week training journey which incorporated live training experiences with the digital programs available through the N+ TC app. This included:
- Weekly sessions on board a floating studio, the luxury MV Epicure vessel, sailing through Sydney Harbour.
- Pilates classes at iconic Bondi Beach.
- Training runs along the Sydney’s coastal suburbs.
- Weekly HIT sessions at Melbourne’s premium NikeWomen Studio.
The pinnacle was N+ TC Tour on 19th March, which saw 3,200 women take on the epic fitness challenge across Sydney, Melbourne and Auckland, as well as being amplified to followers around the world via live stream.
Limelight Sports was responsible for designing a premium and seamless consumer experience, ensuring every moment of impact was consistent with the expectations of Nike’s global executions.
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Nike
- Fashion and Textiles