SCARAB BEER.
Brand concept for a new, organic beer including naming, logo, packaging and promotional materials.
The focus of this brief was to reflect the story of the heritage and integrity of Scarab beer, a beer named after the scarab: a symbol of the cycle of rebirth and regeneration. Instead of modern barley or wheat, the founders of Scarab beer believe in using organic grains of ancient civilizations, preserving the natural and healthy properties of Kamut - Khorasan, a grain of the pharaohs; Spelt, a grain of the Legions; and Timilia, a grain of Magna Graecia. Scarab beer is characterised by a unique taste, inviting us to experience a natural and new, yet historic, thirst quenching beverage.