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Case Study for IFO – Identified Flying Object
As a brand of outside sports, IFO should bring a fresh image, according to the activity you can practice with its products. The branding colours, orange and clear blue, make reference to the environment (sun and sky), but they are also complementary to make them visually attractive. The game made between the “F”, combined with the stroke following the dot of the “I”, clearly makes reference to the movement described when you throw a frisbie. I think it's a good idea make part of the logo, the concept of the product you try to sell, it makes you clear.
My idea for this brand is to sell outside sport products with a range of merchandising, as t-shirts, hats, posters, stickers..., with nice illustrations than can make the brand open not just to sports, also go into the fashion market. Other sport brands, as Nike or Adidas, got a huge range of products they're not related with sport activities themselves, but they are inside the market because of the art and design they show. Like happens in skate world, some brands of skateboarding got their owns designs on boards and clothes at the same time. That's the same concept I want to use to build up IFO. Link the brand with a style, something that make reference to the place they gonna be practice and a way of life.
As part of the launch of the brand, I got a couple of actions can be taken for that purpose. First would be, instead use billboards to paste big posters on them, can make the difference if you put a graffiti on them. That's would make every piece of advertising unique, but all of them got same main colours, and they would be part of the local art of the area as well.
As a second action, using a mobile app and the augmented reality technology, you can make image recognition to find illustrations in posters already pasted on the streets. This pictures would be even slightly animated and could be share on social networks as part of an online campaign. People would share that and be part of rewards for spread the brand, also saying those art pieces could be update all the time, using the same posters and billboards for multiple purposes.