Big Bang Competition
‘Create a brand and advertise an IFO – an Identified Flying Object!’
An IFO is an Identified Flying Object - you need to create a brand identity for your flying object and launch it with 3 pieces of advertising!
The current market of flying objects is dominated by recognised brands such as Nerf, Frisbee and Aerobie. This brief is an opportunity to create and launch a new brand and watch it fly. Make your IFO the most identified flying object on the market!!
It’s up to you to define your target audience - the aim of this brief is not build and design a physical product but to create a brand name and identity, supported with three pieces of advertising to launch and market your product.