What was the inspiration for your creation?
The main inspiration for my creation was based around the theme of being a 'big kid'. As the product was a child's toy I wanted to take a different approach to the brief, so instead of presenting the product in a predictable way, I wanted to try and turn the concept on its head. In the film The Secret Life Of Walter Mitty, Ben Stiller - who plays Walter Mitty - enters dream-like states, where he recreates scenes in his mind, and this is what I used as inspiration for my piece.
Tell us about your internship, what did you get up to/ learn?
My internship at HSE Cake was amazing! I was originally there for 6 weeks but ended up staying there for over 4 months. I worked on some really great projects working with clients such as BBC and Nationwide. I spent my time there mainly editing content for pitches and then moved on to editing actual social videos for clients. The main thing I took from the internship was learning about working in that environment as it's easy to hear and read about working in an agency but to actually work and be part of one was amazing - from being part of brainstorms to learning how work is produced was all such valuable experience.
What I enjoyed most was working with creative professionals - getting to understand what everyone does and the experience that got them there was really enjoyable. On top of that, the unknown of going in every day and discovering what project I would be working on was great. Obviously some projects were spread over various days but most of them had quite fast turnarounds so that meant each day was a different project.
Was it what you expected? How so?
I had no idea what to expect, but it was even more than anything that I could have imagined. Being able to say I was involved in creating work for a client as big as the BBC is something that I never even thought would happen during an internship. I think building that value of trust and relationship with HSE Cake is what made my time there so good.
What have you been up to since?
Since the internship I have been back to HSE Cake numerous times working for them as a freelancer on various projects which has been amazing relationship to maintain. The internship made me learn so much about myself and how to present my work to clients and agencies. Plus, enpowered me to build my confidence up, to the point where I can get in contact with other agencies. Since then I've also pitched my creative work to clients such as Mozilla, creating them a space at the recent Mozfest 2017 in London where, as part of group, our idea was chosen to be produced.
What advice would you give anyone thinking of applying for the next Big Bang?
Without a doubt, go for it! It's so hard for young creatives to get their work recognised by the industry and Big Bang offers that stepping stone to get your work noticed! Also, think BIG - don't restrict yourself.