1. What was the inspiration for your creation?
Whilst researching into flying objects I came across an article about Mars One (man landing on Mars by 2026). I noticed that a Nerf Vortex was similar in shape to a rocket. I hadn’t heard of Mars One until coming across this article and I thought it could be advertised a lot better especially towards children. I decided to give the look and feel of my project an illustrative approach, based on real images from the Mars One website.
2. Tell us about your internship, what did you get up to/ learn?
My internship started with a three month contract which was then extended to 7 months. During my time at FCB Inferno I leant how an advertising agency worked and my design skills progressed significantly. I started on smaller jobs for social media posts for Havianas and Valspar. I have taken photos of dogs belonging to Agency employees and created illustrations for the FCB Inferno Instagram. I have also worked on campaigns for BMW, Pearson, Sky, Holland & Barrett, Nivea etc. I learnt a lot whilst I was at the agency as this was the first experience of a creative advertising position. The internship taught me how a large scale agency works and the different roles.
3. What did you enjoy most?
The working environment there was really great; the people were all so helpful and friendly and the work was interesting. One of my best moments there was when I’d gained enough trust to lead the design on a project for Pearson’s Apprenticeships. I worked closely with a Senior Art Director developing ideas for the visuals of the campaign. The visuals for the campaign were created by a paper sculptor living in Madrid. In order for him to create them, we had to create scamps to send to him so that he could visualise them in a 2D format. Once I set the text over the mock ups we could send any amends before he went on to make the 3D version. This project went on from two weeks into my internship right until the very end; six versions being created in total.
4. Was it what you expected? How so?
I have never worked at such a big advertising agency so I didn’t know what to expect. It took a little while getting used to all the different roles, as at University you did the project from start to finish. Whilst there I didn’t expect to be given as much freedom on projects as I was such a Junior level. I am really happy that they allowed me to do these tasks as I have picked up a vast amount of skills in such a short period of time. I have really improved on Adobe programmes such as Indesign, Illustrator and Photoshop. I also got the opportunity to learn new software such as After Effects and Cinema 4D, which have all been very beneficial.
5. What have you been up to since?
After my internship I freelanced at BBH for around three weeks as a Junior Designer. I am now on a three month Junior Design contract at IRIS, which will hopefully be extended.
6. What advice would you give anyone thinking of applying for the next Big Bang?
I would definitely give Big Bang a go as it helped me to get noticed by large agencies across London – something that would have been difficult to achieve otherwise. Give it a go you have nothing to lose and possibly a lot to gain!
For more information on the Big Bang Creative Internship Scheme and to find details for the next and upcoming collaboration, please visit www.danielmarks.com