Big Sis Energy
A NikePlus Membership programme for 14-19 year old girls in London. Big Sis Energy engages the audience to join through activities in local neighbourhoods.
For teenagers in London, I decided to use advertisements on public transport so where BSE is available, ads could be placed specifically.
It is essential that BSE intergrated well with the existing events system.
The illustration gives the brand a uniqiue look and is more inclusive because it does not conform to media standards.
As a way to encourage social reward and achievements, these are examples of stickers that can be collected when participating in specific activities - physically and digitally.
The left side shows general female empowering style imagery and right are examples of ones that relate to the activity chosen, fashion design or customisation.
Reaching the destination, because it may be unfamiliar, it is necessary to have some BSE branded signage on the exterior to separate it from its usual customers.
To give some detail about the Big Sis Energy in an easily digestible way for the target market and new customers, I designed a pop quiz style leaflet signifying if joining the programme would be applicable or suited.
A way for the brand to be able to have elements of design as a pop up in any space is to use a grid wall panels which allows any collateral needed to be displayed.
It can easily be stored along with the outdoor signage when not in use and gives the freedom to change any of the printed information as per the space or activity.
Project Tags
Companies
Nike
- Fashion and Textiles
D&AD New Blood
- Events