Netshoes it's the largest sporting
goods retailer in the world. In Netshoes home country, Brazil, all the big brands have a store in the same place: Oscar Freire. The most famous and expensive shopping street of São Paulo.
To fit all of our products there it would cost aprox. U$ 2.000.000 per month. But we did it anyway. How?
A store with 40,000 products in a space slightly larger than a mini tablet, placed between two other stores.
The repercussion was huge. Blogs, media vehicles and especialized publications worldwide covered the opening. With U$ 15.000, we not just placed a store in Oscar Freire, but also made more than U$ 23.000.000 of earned media during the busiest time of year for retail: Christmas.