BioBeats Brand Refresh
The brand refresh was necessary to more effectively communicate the company positioning and offering. www.biobeats.com
When we initially began scoping what this looks like there were three overarching themes:
- Add more personality to the brand: supporting, daring and compassionate
- Evoke emotion from our audiences
- Place people at the centre, recognising vulnerability and privacy
See VMV below:
- Vision: To set all people free of mental health suffering.
- Mission: To be the pioneer in preventative mental health. We create clinically-validated products to predict, diagnose and treat mental health disorders so everyone can flourish.
- Tagline: Changing lives. One beat at a time.