Create a digital strategy to successfully create the largest bird database in the Southern Hemisphere.
Architect, design and strategically create a website that gave equal priority to both the scientist and the general user alike.
An intricate IA / UX combining hundreds of thousands of pages, all importing data from multiple server sources. That not only gives the user of the site a simple and easy way to navigate all this information. It now allows both local and remote Birdlife members and staff, access to all areas of data when ever they want too.
Now with the creation of mini-sites within the main site, content publishing and workflow are streamlined and with added ability to create multiple access levels and administrators globally, Birdlife Australia can further the education of protecting Australia's bird life conservation.