Birds Eye

Birds Eye is a premium children's underwear and nightwear brand that offers a calm and stable base by being eco friendly and gender neutral. How do you create peace in the middle of chaos? Scientific research shows daily, recognisable sounds have a calming effect on children. Bird Eye's online campagne 'Find Your Sound of Calm' was based on this fact. Creating a playlist on Spotify, established an interactive relationship with the target group. By the sharing short teasers and supporting articles on Facebook and Instagram, the word was spread. Birds Eye's is soft, clean and effortless with products that are 100% organic, gender neutral, and soft to the touch. *This project was a conceptual brand for educational purpose only.